Dec. 4
Dec. 17 (Thurs)
Jan. 8
Below is a summary of the "homework", the date it was assigned & reviewed.. Allow 1-2 weeks to complete each assignment. If you get stuck, remember you can contact me for 1-on-1 time if you need it.
Understanding your Motivations, Objectives, Justiifications & Obstacles will help you prepare for the journey ahead! CLICK for the recording
You need to define your Means (Products & Services), Audience (Target Market) & Process (Systems) before the journey can begin!
Pick a product or service and one of the target markets for this and create a landing page using the M.A.G.I.G. formula.
Review the demographics of your target market and define properties for them in Hubspot. Create a form that will help contacts "self-segment".
Now that you have a CRM to manage your Contacts, you will need to EXPORT them from their current location (such as Google, Outlook, Yahoo, etc.) and IMPORT them into Hubspot or initially Mailchimp. You may need to scrub (or clean-up) the data before importing such as deleting unwanted contacts (rows) and fields (columns) and/or modifying fields and perhaps adding new ones. CLICK for recording
Date | Description | Link |
---|---|---|
Oct. 14 | Mapping your M.O.J.O. VIDEO | VIDEO |
M.O.J.O. Slidedeck | DOWNLOAD | |
Oct. 16 | Master Class Kickoff | VIDEO |
M.O.J.O. Worksheet | DOWNLOAD | |
Oct. 19 | Defining your Business M.A.P. | VIDEO |
Documenting your Business M.A.P. (docs) | VIDEO | |
Products & Services Worksheet | DOWNLOAD | |
Target Market Worksheet | DOWNLOAD | |
Documenting your Business M.A.P. (MindMup) | VIDEO | |
Oct. 26 | Refining your Business Map | VIDEO |
The M.A.G.I.C. Marketing Formula | VIDEO | |
The M.A.G.I.C. Marketing Formula | DOWNLOAD | |
M.A.G.I.C. Landing Page Example | VIDEO | |
Nov. 3 | Contact Segmentation* | VIDEO |
Contact Segmentation 2* | VIDEO | |
Self Segmentation with Forms* | VIDEO | |
Form Customization* | VIDEO | |
Nov. 16 | Importing your Contacts Overview | VIDEO |
Export Contacts from Google | VIDEO | |
Export Contacts from Outlook | VIDEO | |
Data Scrubbing | VIDEO | |
Import Contacts into Mailchimp | VIDEO | |
Import Contacts into Hubspot | VIDEO | |
Data Template (Excel format; save as CSV) | DOWNLOAD |
Software | FREE | Monthly Fee* | Note |
---|---|---|---|
Contact Contact** | 60 day trial | Starts at $20/mo | Contact me for trial |
MailChimp | 2,000 contacts | Starts at $10/mo | RECOMMENDED |
Vertical Response | For 60 days | Starts at $11/mo | Can pay as you go |
Hubspot Marketing** | Unlimited contacts | Starts at $50/mo | VIDEO overview |
* Monthly fees are based on # of contacts & features
** I am affiliate & get a commission on referrals but only refer what I use